In 2004, Michael Burawoy challenged sociologists to move beyond the ivory tower and into the realm of activism, to engage in public discourses about what society could or should be. His call to arms sparked intense debate among sociologists. Which side would "sociology" take? Who would define "the norm," and how could public sociology possibly speak for all sociologists? In this volume, which opens with a foreword by Michael Burawoy, leading Canadian sociologists continue the debate by discussing not only how (...) and why they should do sociology but also how ethical judgments influence sociological practice and the evaluation of research. Most importantly, they ask whether and under what circumstances sociologists should advocate for social change. Regardless of whether they focus on activism, research, theory, or teaching, the contributors offer insights into where the discipline is heading and why it matters to people inside and outside the university. As public sociology claims a larger voice in public debates, questioning its methods and underlying mission becomes increasingly important. This rigorous and provocative volume lays the foundation for future conversations. Ariane Hanemaayer is a doctoral candidate in the Department of Sociology at the University of Alberta. Christopher J. Schneider is an assistant professor of sociology at the University of British Columbia, Okanagan Campus. Jill Bucklaschuk, Michael Burawoy, Rick Helmes-Hayes, Anne Mesny, Laura Milne, Kyle Nolan, Susan Prentice, Scott Schaffer, Axel van den Berg, Phillip Vannini. (shrink)